Toubkal Trekking is a local Adventure Travel company based in Marrakech.

The company was founded by a group of Mountain guides from Toubkal area led by Mustapha Bouinbaden who is actually the driving force behind the Toubkal Trekking company.



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Is Essaouira Worth Visiting from Marrakech

Is Essaouira Worth Visiting from Marrakech?

So, you’re lounging in Marrakech, sipping mint tea like a boss, sweating through your third linen shirt, and someone mentions Essaouira. Suddenly, you’re Googling “Is Essaouira worth visiting from Marrakech?”—and look at you now, reading this article. Welcome. You’re in the right place, and we’re not about to give you some dry “Top 10 Things to Do in Essaouira” rundown. No, we’re going on a whirlwind, salty-sea-air-filled ride.

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First Off, It’s Cooler. Literally.

Marrakech is stunning. But let’s face it: the heat can melt your will to explore faster than a candle under a hairdryer. Essaouira? It’s that breezy coastal cousin who shows up to family dinners in a hoodie because life’s just that chill. The Atlantic wind (locals call it alizee) keeps the town fresh while you wander the medina, devour grilled sardines, or just contemplate buying another scarf you don’t need.

Three Hours and a Camel Sighting Later…

Getting there from Marrakech is part of the fun. It’s a three-hour drive, give or take a donkey crossing. You’ll pass argan tree goats (yes, actual goats in trees, no, you’re not hallucinating) and towns that seem to have pressed pause in the 18th century. It’s a road trip with character—and maybe a few potholes. Just lean into it.

Pro tip: if your driver offers to stop at an argan oil co-op, do it. You’ll either witness the ancient art of oil-making or walk out with a bag full of nutty skincare products you suddenly believe will change your life.

Essaouira: Like Marrakech’s Chill Bohemian Cousin

If Marrakech is the life of the party, Essaouira is the artsy one who plays oud in a rooftop band and smells faintly of cedar and freedom.

Here’s what hits different:

1- The Medina – No motorbikes! Repeat: NO. MOTORBIKES. Stroll without fearing for your ankles.

2- The Beach – Windy? Yes. Good for sunbathing? Debatable. Great for dramatic walks and kite surfing? Absolutely.

4- The Vibes – Laid-back to the point of horizontal. You’ll find artists painting in alleys, fishermen fixing nets, and a whole lot of cats living their best nine lives.

It’s Not Just a Day Trip… It’s a State of Mind

Many come for a day and end up staying three. Or longer. Or forever, who knows? Essaouira has that effect. It’s like a seafood-scented spell. You start by watching the sunset from the ramparts pretending to be in a movie, and the next thing you know, you’re pricing riads.

Final Verdict: Just Go Already

Is Essaouira worth visiting from Marrakech? Now, it’s perfectly normal if you’re asking this very question at this moment. Let’s put it this way, then: if Marrakech is the intense espresso shot, Essaouira is the cool glass of wine at golden hour. You need both in your life.

So pack a scarf, charge your phone (you will take a hundred blue-door photos), and go fall in love with the town where the wind never quits—and neither will your smile.

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