Toubkal Trekking is a local Adventure Travel company based in Marrakech.

The company was founded by a group of Mountain guides from Toubkal area led by Mustapha Bouinbaden who is actually the driving force behind the Toubkal Trekking company.



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Toubkal Trekking

Day Trip to El Jadida from Marrakech

Day Trip to El Jadida from Marrakech

El Jadida is a refreshing sea breeze following a strenuous summer walk, if Marrakech is a whirling explosion of color and sound. For those who wish to escape the heat of the Red City with something a little slower and saltier—without the technology—a day excursion to El Jadida is like hitting the reset button. Just a two-and-a-half-hour journey west is this former Portuguese stronghold on Morocco’s Atlantic coast. It has enough charm, history, and laid-back vibes to make you question why it hasn’t been explored yet. Day Trip to El Jadida from Marrakech is really worth it!

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Getting There Is Half the Fun (Sort Of)

Let’s be honest: the highway from Marrakech to El Jadida is not going to win any awards for scenic variety. But pop on a road trip playlist, grab a coffee at a roadside café (with surprisingly good croissants), and the ride zips by. Some travelers opt for a private car with a local driver—ideal if you want to snooze or daydream out the window. Others brave the bus or shared grand taxi, which is more about the journey and the adventure. Either way, once the salty Atlantic air hits your face, it’s all worth it.

Hello, El Jadida — Where History Meets the Sea

El Jadida doesn’t scream for attention. It doesn’t need to. You arrive, walk the cobbled streets of the old Portuguese city, and suddenly realize you’re somewhere special. The city’s centerpiece is the Cité Portugaise, a UNESCO World Heritage Site that looks like it belongs in an old maritime novel. Think stone ramparts, chunky cannons, and sea views for days.

Although the Portuguese Cistern is merely an ancient subterranean water storage room, its soaring ceilings and mirror-like puddles make it eerily attractive. It feels like a spotlight on history with each ray of sunlight that slinks in through the top oculus. Even if you’re not a history buff, you’ll probably still sneak a selfie.

Food, Fish & Feeling Fancy (But Not Too Fancy)

By noon, the smell of grilled sardines starts calling your name. El Jadida is all about seafood, and you don’t have to splurge to eat well. Walk a few minutes from the old city walls and you’ll find small restaurants with no-frills tables, plastic chairs, and food that could compete with any five-star kitchen. Order a whole fish, grilled with just lemon and salt, and you’re in coastal heaven.

Craving a sweet treat? Locals might nudge you toward chebakia or honey-soaked pastries with a Moroccan mint tea. It’s basically sugar therapy.

A Quick Dip or a Long Stroll

Go to the beach if you have the time. The beach is kilometers long and rarely crowded, unlike the bustling beach scenes of Casablanca or Essaouira. Even if you don’t have a swimsuit, taking a barefoot walk along the beach is a terrific way to relax.

Back to Marrakech with Salt in Your Hair

As the sun starts its descent and the city turns golden, it’s time to hit the road back to Marrakech. Tired, a little sun-kissed, maybe carrying a few shells in your pocket—you’ll return feeling like you slipped away to a different world for the day.

Because you did. 

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