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Toubkal Trekking is a local Adventure Travel company based in Marrakech.

The company was founded by a group of Mountain guides from Toubkal area led by Mustapha Bouinbaden who is actually the driving force behind the Toubkal Trekking company.



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Toubkal Trekking

E-Bike Day Trip in Atlas Mountains

E-Bike Day Trip in Atlas Mountains

Most people hear “Atlas Mountains” and think: hiking boots, altitude sickness, and goats with better balance than most humans. But today’s adventurers? They just charge their batteries and ride. An e-bike day trip through the Atlas Mountains is like mixing a nature documentary with a sci-fi movie and a pinch of midlife crisis (the good kind—the one where you finally buy that cool helmet).

Meet Jake, a mild-mannered graphic designer from Manchester. Jake booked a last-minute e-bike tour because his hotel receptionist said, “You’ll love it, it’s like gliding through a postcard.” And well, she was right. Sort of. If that postcard had rocks, sun, mint tea, and an unexpected uphill section called “The Donkey’s Revenge.”

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The Uphill That Wasn’t

E-bikes, for the uninitiated, are not cheating. They’re “assisted adventuring.” Jake found this out at the very first incline. He clicked the turbo mode, whispered “technology is magic,” and zipped past a French couple who were clearly reconsidering their life choices.

The route twisted through Berber villages, olive groves, and jaw-dropping cliffs that made Jake repeatedly say, “Is this real life?” (Yes, Jake. It is. And you didn’t even break a sweat. Well… maybe a little.)

Mint Tea, Tajines, and Unexpected Goat Encounters

Halfway through the journey, riders stopped in a tiny village that looked like it hadn’t changed since the last century—except now the goats might have Instagram accounts. There, Jake met Fatima, a local who served tajine with so much flavor it could start a religion. Her grandmother even chuckled at Jake’s bike, gently poked the battery, and said, “Good for lazy legs.”

Jake laughed, because honestly, she wasn’t wrong.

Desert Vistas and Existential Thoughts

The afternoon ride brought sweeping desert panoramas that stretched all the way to what Jake believed was “either the Sahara or just a really dusty horizon.” With the e-bike doing most of the heavy lifting, he had time to ponder the important questions: Should I move here? Should I grow a beard? What’s the plural of ‘tajine’?

As the sun dipped below the peaks, golden light bathed the rocky trails, making every Instagram filter unnecessary. Even Jake’s “I dropped my phone again” photo came out looking like an REI ad.

The Descent and the Dramatic Farewell

Coming down the final hill at 30km/h, arms flapping like a caffeinated pigeon, Jake realized something: this was fun. Like actual, grin-until-your-cheeks-hurt fun. As the group coasted into the village where it all began, Jake turned to his guide, Rashid, and said, “I think I found religion. And it’s got two wheels and a power button.”

Rashid just laughed. “That’s what everyone says… until the battery runs out.”

Final Thoughts: Would Jake Do It Again?

In a heartbeat. He’s already researching how to e-bike through the Andes. But nothing, he says, beats zooming past a goat on a cliffside trail while powered by mint tea and questionable confidence.

Because in the Atlas Mountains, every turn is an adventure—and every uphill has a ‘turbo’ mode.

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